Become part of Wine Routes of Spain
HOW TO BECOME A WINE ROUTE OF SPAIN
A wine route that adopts the Wine Routes of Spain (WRS) model is an enormously complex tourism product that must become part of a network of collaborating businesses and public-private initiatives involving both specialist tourism businesses and others from sectors that have traditionally not had any contact with tourism (wineries, cellars, specialist shops, etc.). A Route also includes contact with the local administrations of the territory it runs through, as they are normally responsible for managing much of the local heritage and resources.
Also in formal terms, a wine route must respect the quality criteria and self-regulation standards that ACEVIN and the Secretary of State for Tourism have established in the Manual of the Wine Routes of Spain Tourism Product. This defines everything from management requirements, route signing, promotion and marketing, and the regulations that must be complied with by all establishments (restaurants, accommodation, wineries, shops, etc.) that form part of the Route.
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